New Delhi: The International Cricket Council (ICC) has officially launched the anthem for the upcoming ICC Women’s T20 World Cup 2024, titled “Whatever It Takes.” The upbeat and inspiring track is a collaboration between the all-girl pop group W.i.S.H., renowned music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House.
The song’s release coincides with the launch of the official music video, which showcases highlights of women’s cricket and the excitement surrounding the tournament. The video’s choreography and visuals aim to capture the essence of the ICC Women’s T20 World Cup 2024 and its impact on inspiring a new generation of female cricketers.
The ICC Women’s T20 World Cup 2024 is set to take place in the United Arab Emirates from October 3 to 20, with ten teams vying for the coveted title. The tournament will be played across Sharjah Cricket Stadium and Dubai International Stadium.
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Claire Furlong, ICC General Manager of Marketing and Communications, expressed her enthusiasm for the new anthem: “We are committed to making the ICC Women’s T20 World Cup 2024 a memorable event for both players and fans. The official song is a powerful way to build excitement and inspire a global audience.”
The all-girl pop group W.i.S.H. shared their excitement about contributing to the tournament: “We are thrilled to be part of this historic event. The song celebrates the dedication and determination of women cricketers worldwide and we hope it will inspire fans to support the teams.”
Music director Mikey McCleary added: “Creating the official song for the ICC Women’s T20 World Cup was an incredible experience. We wanted to capture the energy and passion of the sport and create a track that fans would enjoy.”
