New Delhi: In a groundbreaking move, Warner Bros. Discovery (WBD) is transforming the streaming advertising landscape with the launch of “Shop with Max” and “Moments” on its Max streaming platform. These innovative solutions leverage KERV’s cutting-edge AI technology to create a more engaging and interactive experience for viewers while empowering brands to connect with their target audience in exciting new ways.
Shop with Max: Bridging the Gap Between Content and Commerce
“Shop with Max” is a suite of advanced ad formats designed to seamlessly integrate shopping into the streaming experience. By utilizing AI and metadata, the technology identifies products featured in shows and movies and connects viewers with similar items from advertisers’ catalogs. Viewers can simply scan a QR code to explore and purchase products inspired by the content they are watching, all without interrupting their viewing experience.
This innovative approach offers several key benefits:
- Discoverability: Shop with Max is available across a wide range of genres and titles, maximizing the reach for advertisers.
- Contextual Relevance: The technology ensures that showcased products are directly relevant to the content, creating a natural and engaging shopping experience.
- Seamless Purchase Experience: Optimized for both Connected TV (CTV) and mobile devices, Shop with Max simplifies the path to purchase.
Moments: Contextual Advertising Reimagined
WBD is also introducing “Moments,” a new solution that aligns brands with thematic content. Powered by KERV’s AI, Moments analyzes audio and visual cues to identify themes, sentiment, and on-screen elements. This allows advertisers to target their messages to viewers engaged with specific topics across the entire Max portfolio.
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Key features of Moments include:
- Episodic-Level Precision: Advertisers can reach viewers within contextually relevant episodes, ensuring their message resonates with the audience’s mindset.
- Scalable Distribution: Moments offers broad reach across Max’s extensive library of content.
- Privacy-First Design: The technology prioritizes user privacy by leveraging contextual signals.
- Brand Suitability Options: Advertisers can tailor targeting to align with their brand goals and avoid sensitive content.
A Collaborative Effort to Redefine Streaming Advertising
This initiative is a collaboration between WBD and KERV, a leading AI-powered technology company. “We’re excited to be partnering with Warner Bros. Discovery to redefine what’s possible in streaming advertising,” said Marika Roque, Chief Innovation Officer of KERV.
Early adopters of these new advertising solutions include Wayfair, demonstrating the industry’s enthusiasm for this innovative approach. “These new solutions on Max will make it easy for viewers to discover and purchase items for their homes inspired by the content they’re viewing and enjoying on Max,” said Kara O’Brien, Head of Brand Marketing at Wayfair.
With the launch of Shop with Max and Moments, WBD is setting a new standard for streaming advertising, creating an ecosystem where brand messaging is seamlessly integrated with content, enhancing the viewing experience and driving deeper engagement.
