New Delhi: Viva ACP, a leading manufacturer and supplier of aluminium composite panels, has announced a groundbreaking partnership with renowned Bollywood actor Anil Kapoor. This collaboration marks a significant milestone for the ACP industry, positioning Viva as the first brand to join forces with a national and international celebrity of Kapoor’s stature.
Known for his iconic persona and versatile career, Anil Kapoor’s image aligns perfectly with Viva’s commitment to innovation and dynamic energy. This partnership signifies a new era for the ACP industry, elevating the brand’s visibility and inspiring architects and designers to explore the limitless possibilities of cladding solutions.
With over two decades of expertise, Viva ACP has consistently set the benchmark for high-quality, stylish, and durable cladding solutions. Their products, known for their cutting-edge technology and industry-first innovations like 4 color coating, have redefined the architectural landscape.
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Commenting on the partnership, Prakash Jain, CMD at Viva ACP, expressed his enthusiasm, stating, “We are honored to welcome Mr. Anil Kapoor to the Viva family. His unparalleled success mirrors our dedication to excellence and our vision to make Indian innovation a global force. Together, we aim to revolutionize cladding design and showcase the immense potential of aluminium composite panels.”
Anil Kapoor, known for his enduring charm and adaptability, embodies Viva’s core values of versatility, reliability, and innovation. As the brand ambassador, Kapoor will spearhead Viva’s mission to make cladding solutions more accessible and stylish, while also promoting sustainability and advanced technology in the building sector.
Speaking about his new role, Anil Kapoor shared, “Partnering with Viva ACP is a unique opportunity to associate with a brand that exemplifies innovation and durability. Their forward-thinking approach and ability to redefine spaces with cutting-edge designs impress me. Viva ACP’s products represent a perfect blend of aesthetics and functionality, and I’m excited to be part of a brand that’s making a significant impact in both domestic and international markets.”
This collaboration aims to highlight the vast potential of ACP in modern architecture, interior design, and sustainable construction practices. With Anil Kapoor’s global appeal, Viva ACP is poised to inspire a new wave of awareness and interest in cladding, solidifying its position as a leader in the industry.