New Delhi: Page Industries, the exclusive licensee of Jockey International, has launched a new festive campaign titled “Bras as Versatile as I Am.” This campaign aims to honor the multifaceted lives of women by offering bras designed to support them in all their different roles, moods, and lifestyles.
Over the past decade, the women’s innerwear category has witnessed significant growth, leading Jockey to expand its offerings considerably. The refreshed “Bras as Versatile as I Am” campaign highlights collections tailored for various aspects of a woman’s life, including work, leisure, travel, and everyday wear. The collection also includes strapless and plus-size options, ensuring inclusivity for all.
Nihal Rajan, CMO of Jockey India, expressed his enthusiasm for the campaign, stating, “Our women’s collection is more than just a range of products; it’s a celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength.”
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Jockey’s bras are designed to provide exceptional comfort and support, catering to every moment, from the hectic pace of a workday to the tranquility of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women of all ages. Jockey recognizes that womanhood encompasses a variety of roles and experiences, and their bras aim to redefine the meaning of innerwear, transforming everyday essentials into expressions of confidence and versatility.
The campaign will engage women through various channels, including television, outdoor advertising, Jockey Woman exclusive stores, digital platforms, and social media.