New Delhi: In a groundbreaking achievement, Viacom18’s coverage of the Paris 2024 Olympics has set new benchmarks for viewership in India. The network’s extensive broadcast across both linear and digital platforms has captivated a massive audience, with over 17 crore viewers tuning in to JioCinema and Sports18 Network.
The Olympics coverage, presented across 20 concurrent feeds on JioCinema, offered viewers the flexibility to watch their preferred events and Indian performances anytime, anywhere. This accessibility, coupled with the innovative digital viewing experience, made Paris 2024 the most-watched Olympics ever in India.
Key highlights of the coverage include:
- Record-breaking viewership: Over 17 crore viewers tuned in to JioCinema and Sports18 Network.
- Massive watch time: Viewers amassed over 1500 crore minutes of watch time.
- Extensive coverage: 20 concurrent feeds across linear and digital platforms.
- Language options: Coverage in English, Hindi, Tamil, and Telugu.
- Innovative digital features: 4K resolution, curated feeds, and interactive elements.
The Olympics coverage was not only a technical marvel but also a compelling storytelling experience. Viacom18’s team of experts, including former Olympians, provided insightful commentary and analysis, enhancing viewers’ understanding of the events. Additionally, the network’s on-ground coverage, with a crew of over 20 people and presence across six venues, brought the excitement of the Games to life.
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Advertisers also recognized the immense value of reaching such a passionate and engaged audience. A record-breaking 69 brands partnered with Viacom18 for the Olympics coverage, leading to a 2.6x increase in advertising revenue compared to the previous edition. The network’s innovative advertising assets provided brands with unique opportunities to connect with viewers and enhance their brand visibility.
“Paris 2024 is a testament to the growing popularity of non-cricket sporting events in India,” said Kiran Mani, CEO of Viacom18 Digital. “Our Olympics coverage not only delivered exceptional viewership but also offered advertisers unparalleled opportunities to reach their target audience.”
The success of Viacom18’s Paris 2024 coverage has solidified the network’s position as a leader in sports broadcasting in India. As the popularity of international sporting events continues to rise, Viacom18 is well-positioned to deliver more innovative and engaging content to its viewers.
