New Delhi: Industry veteran Sanjay Singal has joined Wagh Bakri Tea Group as its new Chief Executive Officer. Singal brings with him a wealth of experience spanning nearly three decades in the fast-moving consumer goods (FMCG) sector.
Previously holding the position of Chief Operating Officer at ITC Limited, Singal was instrumental in driving the company’s dairy and beverages business for eight years. His strategic acumen and deep understanding of consumer preferences are expected to be invaluable assets for Wagh Bakri Tea Group as it seeks to strengthen its market position.
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Before his stint at ITC, Singal played a pivotal role at Dabur India, where he honed his marketing expertise. His career trajectory also includes a notable tenure as Chief Marketing Officer at Aditya Birla Group, where he successfully managed the marketing and public relations for Birla Sun Life Mutual Fund.
Singal’s impressive resume extends beyond these roles, encompassing leadership positions at prominent brands such as GE Capital, Yum! Restaurants International, Unilever, and Lakme Lever Limited.
In a LinkedIn post, Singal expressed his excitement about joining Wagh Bakri Tea Group, describing it as his “new home.” His appointment is seen as a strategic move by the tea company to bolster its leadership and drive growth in the competitive beverage market.
