New Delhi: Burson Group India, a leading global communications firm, has announced the appointment of Dolly Tayal as managing director of Burson Genesis. Tayal, with 18+ years of experience in public relations and integrated communications, will report to Deepshikha Dharmaraj, CEO of Burson Group India.
In her new role, Tayal will oversee the overall business interests of Burson Genesis and execute a vigorous growth strategy that encompasses both clients and people. She will also collaborate closely with chief client officers to deliver exceptional results for marquee client portfolios.
Tayal brings a wealth of expertise to her new position. Prior to her appointment, she led the Brands, Sports, and Entertainment practice at Burson Genesis for over five years, transforming it into the firm’s largest and most dynamic division. She has also held key leadership roles in the Creativity and Integration vertical, ensuring that Burson Genesis consistently delivers on its brand promise while expanding its innovative service offerings.
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Deepshikha Dharmaraj, CEO of Burson Group India, expressed her delight at Tayal’s appointment. “I am confident that Dolly’s leadership will infuse our teams with fresh energy and ideas, further enhancing our reputation for client excellence and innovation,” Dharmaraj said.
Tayal herself expressed her enthusiasm for her new role. “In Burson Genesis, I see both the proud legacy and the promising future of public relations and communications in India,” she noted. “I am looking forward to working with our incredible team and helping our clients build reputation as a competitive advantage through purpose-driven creativity, innovative strategies and advanced technologies.”
Burson Group India operates three leading brands – Burson Genesis, Hill & Knowlton India, and GCI Health India. The appointment of Dolly Tayal as managing director of Burson Genesis is a strategic move by the company to strengthen its position in the Indian market and deliver exceptional results for its clients.
