New Delhi: In a major win for cricket fans across the region, Sony Pictures Networks India (SPNI) has secured the exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031. This seven-year deal represents a significant 70% increase in value from the previous cycle, highlighting the growing popularity and commercial strength of Asian cricket.
The agreement encompasses a wide array of tournaments, including the highly anticipated Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. Cricket enthusiasts can look forward to comprehensive coverage of these thrilling contests across television, digital, and audio platforms.
ACC President Jay Shah hailed the deal as a “significant milestone,” emphasizing its potential to boost the development of cricket across the region. “The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations,” Shah stated.
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This sentiment was echoed by SPNI’s MD and CEO, Gaurav Banerjee, who expressed his excitement at bringing “action-packed tournaments, which will also include India and Pakistan matches,” to viewers for the next eight years. The prospect of these high-octane clashes, known for their intense rivalries, is sure to generate immense excitement among fans.
The partnership promises to deliver a world-class viewing experience, leveraging SPNI’s extensive broadcasting expertise and innovative approach. With a focus on reaching new audiences and setting new benchmarks in coverage, this collaboration is poised to elevate Asian cricket to even greater heights.
