New Delhi: Prasar Bharati has joined forces with Sri Adhikari Brothers Digital Network Pvt. Ltd. to bring a new wave of content to its OTT platform, WAVES. This collaboration will provide WAVES viewers with access to popular channels such as Mastiii, Maiboli, and Dabangg, which are part of the Sri Adhikari Brothers portfolio.
Markand Adhikari, Chairman Emeritus of Sri Adhikari Brothers, expressed his excitement, calling the partnership a “homecoming” and acknowledging Doordarshan’s pivotal role in their early success. He assured audiences that this collaboration would bring high-quality entertainment to them.
ALSO READ: Zee TV Launches ‘Zee Mini Series’ to Redefine Entertainment with Seven-Episode Stories
Kailasnath Adhikari, Managing Director of the network, echoed this sentiment, reminiscing about the days spent watching Doordarshan and expressing pride in the partnership’s future.
The collaboration comes as Prasar Bharati continues to enhance WAVES’ reach and accessibility. Recently, the platform was also integrated with Jio Stores, broadening its digital presence across Indian households. This strategic move aligns with the public broadcaster’s vision to expand its digital footprint and offer diverse content options to viewers across the country
