New Delhi: BigMuscles Nutrition, a leading nutraceutical brand, has announced Bollywood actress Nora Fatehi as its new brand ambassador. The actress, known for her exceptional dance skills and vibrant personality, will spearhead the brand’s ‘Hustle Banaye Muscles’ campaign, promoting a healthy and active lifestyle.
In a strategic move, BigMuscles Nutrition has tapped Nora Fatehi to connect with a wider audience, especially the youth who admire her for her talent and fitness goals. The ‘Hustle Banaye Muscles’ campaign, featuring a music video directed by Farah Khan, will showcase Nora’s intense workout routine, aligning perfectly with the brand’s focus on fitness and achievement.
“Nora Fatehi is a powerful symbol of inspiration, embodying the spirit of hard work and dedication,” said Suhel Vats, Founder of BigMuscles Nutrition. “Her association with our brand will help us reinforce our commitment to providing quality nutritional supplements to fitness enthusiasts across the country.”
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Nora Fatehi expressed her excitement about joining the BigMuscles Nutrition family. “I’ve always believed in the power of fitness and the importance of a healthy lifestyle,” she said. “Partnering with BigMuscles Nutrition gives me the opportunity to share this message with a wider audience and inspire others to pursue their fitness goals.”
The music video, created by Farah Khan and Ogilvy India, will feature Nora promoting BigMuscles’ Premium Gold Whey Protein, a product known for its high protein content and zero sugar. This marks the second major celebrity endorsement for BigMuscles Nutrition, following the signing of cricketer Hardik Pandya last year.
With Nora Fatehi on board, BigMuscles Nutrition aims to strengthen its position in the competitive nutraceutical market and continue to be a preferred choice among fitness enthusiasts and celebrities alike.
