New Delhi: Lifestyle brand Noise today unveiled its latest campaign, ‘Made of Noise,’ featuring brand ambassadors Virat Kohli and Taapsee Pannu. The campaign underscores the pivotal role of both internal and external influences in shaping personal growth and success.
Known for its focus on ‘Listening to Your Inner Noise,’ Noise has carved a global niche over the past decade. However, with ‘Made of Noise,’ the brand acknowledges the equal importance of external voices, emphasizing how constructive feedback can foster resilience and drive achievement.
The campaign encapsulates the idea that every voice, positive or negative, contributes to an individual’s journey. Virat Kohli and Taapsee Pannu, as embodiments of this philosophy, share their experiences of harnessing external noise to complement their inner drive. The film, featuring a powerful voiceover by Taapsee Pannu, showcases the duo’s navigation through external pressures and their transformation of these challenges into catalysts for success.
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Gaurav Khatri, co-founder of Noise, expressed, “While our inner voice has been our compass, we recognize that external noise, when embraced positively, is equally crucial. ‘Made of Noise’ celebrates this synergy, and our ambassadors exemplify this belief perfectly. This campaign is a tribute to those who leverage every sound to reach new heights.”
The ‘Made of Noise’ campaign is a testament to Noise’s evolution while staying true to its core philosophy. By highlighting the interplay between internal and external influences, the brand aims to inspire individuals to embrace a holistic approach to personal growth and achievement.
