New Delhi: KFC, the iconic fast-food chain, has unveiled its latest campaign, “Taste the Epic,” aimed at captivating the discerning palate of Gen Z. The campaign showcases KFC’s diverse menu, highlighting popular items like Hot & Crispy Chicken, Hot Wings, Boneless Popcorn Chicken, Peri-Peri Boneless Strips, and a variety of Zinger Burgers and Rolls.
“Nobody makes chicken like we do, or offers the kind of abundant variety KFC has,” said Aparna Bhawal, CMO of KFC India and partner countries. “‘Taste the Epic’ is a bold celebration of KFC’s unmatched taste and variety. Right from cult favourites to boneless snacking options, to a variety of burgers, rolls and more, there’s something for everyone.”
The campaign’s creative execution, handled by FCB India, centers around two friends who seek an escape from a mundane college fest. Their quest leads them to a KFC restaurant, where they are mesmerized by the “epic taste” of KFC’s offerings. The ad highlights the brand’s commitment to delivering exceptional flavor and variety, positioning KFC as the go-to destination for Gen Z’s craving for unique and memorable dining experiences.
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Ashima Mehra, CEO of FCB India, explained, “In an overstimulated world, where ‘good’ is no longer enough, the campaign captures the relentless pursuit of elevated experiences of today’s generation.”
Mayuresh Dubhashi, CCO of FCB India, added, “KFC is all about taste that’s unmatched, served in formats that are unmatched too. This new campaign is an ode to this feeling, done in a new and exciting way.”
The “Taste the Epic” campaign will be showcased on television and digital platforms, complemented by a comprehensive 360-degree marketing strategy.
