New Delhi: Himalaya Wellness, a leading natural and wellness brand, has announced a strategic partnership with renowned Bollywood actor Aditya Roy Kapur as the face of its new lifestyle brand, Himalaya PartySmart. This collaboration marks a significant step forward for the brand, aiming to broaden its reach and promote responsible social drinking.
Himalaya PartySmart is a clinically-tested herbal supplement specifically designed to prevent hangovers. The single-dose capsule offers a convenient solution for adults to enjoy social gatherings without compromising their well-being.
Aditya Roy Kapur, known for his charismatic on-screen presence, perfectly embodies the spirit of Himalaya PartySmart. His widespread appeal across diverse demographics makes him an ideal advocate for the brand’s message of responsible celebration.
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“We are thrilled to welcome Aditya Roy Kapur to the Himalaya PartySmart family,” said Ragini Hariharan, Marketing Director – Beauty and Personal Care, Himalaya Wellness. “His commitment to wellness aligns perfectly with our mission to inspire people to enjoy life responsibly. With Aditya on board, we aim to reach a wider audience and encourage healthier lifestyle choices.”
Expressing his enthusiasm for the partnership, Aditya Roy Kapur stated, “I am excited to be associated with Himalaya PartySmart, a brand that prioritizes both enjoyment and well-being. I believe in living a balanced life, and this collaboration allows me to promote responsible celebration habits.”
The partnership between Himalaya PartySmart and Aditya Roy Kapur is set to introduce a series of marketing initiatives that encourage responsible social drinking. Fans can look forward to engaging campaigns featuring the actor as he promotes the brand’s message of enjoying life to the fullest while prioritizing health