New Delhi: EssenceMediacom, a leading media agency under the GroupM umbrella, has secured the integrated media mandate for Bambino Pasta Foods. The partnership aims to leverage the agency’s expertise in reaching new-age consumers and bolstering the brand’s online presence to drive growth.
Bambino Pasta Foods, a renowned name in the pasta industry since 1982, has recently expanded its product line to cater to evolving consumer preferences for health, taste, and convenience. The company is committed to maintaining its reputation for quality and innovation.
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This collaboration marks a strategic move for Bambino as it seeks to expand its market reach across India. EssenceMediacom will be instrumental in developing comprehensive media strategies to engage a wider audience and strengthen the brand’s position in the competitive market.
Navin Khemka, CEO of EssenceMediacom – South Asia, expressed enthusiasm about the partnership, stating, “We are excited to embark on this growth journey with Bambino. By combining our expertise in innovation and technology, we aim to deliver exceptional results and contribute to Bambino’s success. This partnership reinforces our commitment to providing tailored solutions for our clients.”
As Bambino focuses on expanding its footprint, EssenceMediacom’s role in driving brand visibility and consumer engagement will be crucial in achieving the company’s business objectives.
