New Delhi: In a strategic move that solidifies their partnership, Indian cricket sensation Hardik Pandya has become an investor in the popular lifestyle brand, The Souled Store. This collaboration marks a significant milestone for both parties as they aim to further their impact on the Indian fashion industry.
Pandya, who has been a brand ambassador for The Souled Store since 2022, expressed his excitement about the investment, stating, “My journey with The Souled Store has been truly special. I’m thrilled to be a part of this beloved homegrown brand’s next chapter and contribute to its continued success.”
Vedang Patel, co-founder of The Souled Store, echoed the sentiment, emphasizing Pandya’s alignment with the brand’s values. “Hardik embodies the essence of The Souled Store – a true ‘Made in India’ success story. His passion for fashion and deep understanding of the Indian youth will undoubtedly elevate our brand.”
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The partnership between Hardik Pandya and The Souled Store has been mutually beneficial. Pandya’s influence has significantly boosted the brand’s visibility, while The Souled Store has provided him with a platform to connect with his fans through stylish and trendsetting apparel.
With this investment, The Souled Store aims to accelerate its growth by expanding its product range, strengthening its online and offline presence, and exploring innovative collaborations. As both parties continue to work together, they are poised to shape the future of Indian fashion.
