New Delhi: Senco Gold and Diamonds, a leading jewellery retailer in India, has made a stylish move by appointing Bollywood heartthrob Kartik Aaryan as the brand ambassador for its men’s jewellery line, Aham.
The collaboration aims to elevate men’s fashion by encouraging them to embrace jewellery as a powerful tool of self-expression. With the launch of its exclusive ‘Regalia’ collection, Senco Gold and Diamonds is set to redefine men’s style, offering a range of exquisite pieces, including rings, bracelets, cufflinks, ear-studs, chains, and pendants.
Joita Sen, Director of Senco Gold and Diamonds, expressed her enthusiasm about the partnership, stating, “Kartik Aaryan’s dynamic personality and impeccable style make him the perfect fit for our brand. He embodies the modern man who is confident, stylish, and unafraid to experiment with his look.”
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Kartik Aaryan, equally excited about the collaboration, said, “I believe that jewellery is not just for women; it’s a powerful tool for men to express their individuality. Senco Gold and Diamonds’ Aham collection offers stunning pieces that are both sophisticated and contemporary. I’m proud to be associated with a brand that is redefining men’s jewellery.”
To celebrate the partnership, Senco Gold and Diamonds has planned a series of promotional campaigns, including digital marketing initiatives and social media engagement. The brand has also partnered with Kartik Aaryan’s upcoming film, Bhool Bhulaiyaa 3, for in-film promotions, ensuring maximum visibility and reach.
As the demand for men’s jewellery continues to grow, Senco Gold and Diamonds, with Kartik Aaryan as its brand ambassador, is poised to lead the way in this exciting new trend.
