New Delhi: Crunchyroll, the world’s largest anime streaming service, has partnered with Spotify, the world’s most popular audio streaming platform, to launch a series of curated anime playlists and a dedicated shelf on Spotify’s Anime Hub.
The new playlists, curated by Crunchyroll, will feature a variety of anime music, from popular themes to lesser-known tracks. The partnership comes as anime culture continues to gain popularity worldwide, with global anime music streams on Spotify surging by 395% since 2021.
“Music is a vital part of the anime experience,” said Terry Li, Executive Vice President of Emerging Business, Crunchyroll & General Manager of Crunchyroll Games. “Through our partnership with Spotify, we’re excited to make fandom even more immersive for our fans.”
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The curated playlists will include titles like “Crunchyroll Anime Essentials,” “The Broody Black-Haired MC,” “The Bubbly Pink-Haired BFF,” “The OP White-Haired Sensei,” and “The Journey Begins.” In addition to the playlists, the Anime Hub will also feature Crunchyroll’s new podcast, “Crunchyroll Presents: The Anime Effect Podcast.”
Kyota Onishi, Head of Music in Japan at Spotify, expressed enthusiasm for the collaboration, stating, “We’re thrilled to offer fans a fresh selection of anime music to discover.”
Crunchyroll offers over 250 hours of Japanese music and performance videos by popular artists like LiSA and aimer. The partnership with Spotify is a significant step in making anime music more accessible to fans around the world.
