New Delhi: In a move set to amplify the excitement surrounding India’s beloved sport, BIG FM has joined forces with the Hockey India League (HIL) as the official radio partner for the 2024-25 season. This dynamic partnership aims to bring the thrill of hockey closer to fans across the country, ensuring that #IndiaKaGame resonates in every corner of the nation.
The upcoming HIL season, kicking off on December 28th, 2024, promises to be a landmark event. With eight men’s teams and four women’s teams battling it out in Rourkela and Ranchi, fans can expect intense competition and edge-of-your-seat action. This season is particularly special as it marks the debut of the Women’s Hockey India League, adding a new dimension to the tournament.
“BIG FM is proud to partner with the Hockey India League in celebrating and promoting India’s rich hockey heritage,” shared Sunil Kumaran, COO of BIG FM. “Hockey holds a special place in the hearts of millions, and this collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country.”
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Dr. Dilip Tirkey, chairperson of the HIL Governing Committee, echoed the sentiment, highlighting the power of radio in reaching a vast and diverse audience. “Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey,” he stated. “With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation. This partnership will spark excitement across India and bring more fans closer to IndiaKaGame. Together, we’re confident of taking the Hockey India League to new heights of popularity.”
Bhola Nath Singh, member of the HIL Governing Committee, further emphasized the strategic importance of the partnership. “BIG FM’s captivating narrative style and broad reach make it an ideal partner to grow hockey’s fanbase,” he added. “Through this association, we aim to unite the country in support of IndiaKaGame and inspire millions to cheer for our national sport.”
This collaboration between BIG FM and HIL promises to elevate the hockey experience for fans across India. By leveraging the power of radio, the league aims to reach new audiences, ignite passion for the sport, and solidify hockey’s position as a national treasure.
