New Delhi: Bharti Airtel, one of India’s leading telecom operators, is set to bid farewell to its music streaming platform, Wynk Music. The company has confirmed that it will be discontinuing the service in the coming months, aligning its music strategy with Apple Music.
In a significant move, Airtel has reached an agreement with Apple to offer its customers exclusive access to Apple Music. This strategic partnership will provide Airtel users with a premium music streaming experience, complete with a vast library of songs, curated playlists, and personalized recommendations.
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While the exact timeline for Wynk Music’s shutdown remains unclear, Airtel has assured that all employees currently working on the platform will be seamlessly absorbed into other roles within the company. This transition underscores Airtel’s commitment to its workforce and reflects its broader strategy of focusing on core areas of its business.
The decision to exit the music streaming market comes as Airtel continues to evolve its offerings to meet the changing needs of its customers. By partnering with Apple Music, Airtel aims to provide a more comprehensive and integrated digital experience, strengthening its position in the competitive Indian telecom landscape.
