New Delhi: Two industry veterans, Mohit Ahuja and Ankur Jain, have joined forces to launch Magic Network, a new-age marketing and communications agency. The agency aims to provide specialized strategic content creation and marketing consultancy for brands.
Magic Network will operate as a comprehensive Marcom hub, offering a wide range of services. On the supply side, it will provide an open-source creation platform for niche agencies.
Mohit Ahuja, a co-founder of Magic Network, brings over 24 years of experience working with renowned advertising agencies like Ogilvy, McCann, DDB Mudra Group, and VML Mirum. He most recently served as president at the integrated marketing agency GOZOOP Group. Known for his strategic approach and cultural insights, Mohit is committed to creating impactful work that challenges industry norms.
ALSO READ: Pro Kabaddi League: A Festive Feast for Advertisers
“Many brands, especially emerging and D2C ones, mistakenly believe that bottom-of-the-funnel (BOFU) performance marketing is the sole path to success,” said Mohit Ahuja. “We emphasize the importance of top-of-the-funnel (TOFU) marketing and engaging content throughout the funnel, debunking the myth that BOFU content must be purely transactional.”
Joining Mohit is Ankur Jain, whose 18-year career is marked by over 50 prestigious awards from Leo Burnett, FCB, VML Mirum, and Ogilvy. An accomplished actor and former executive creative director, Ankur is known for his ability to infuse deep insights and relatability into his content.
“In a world where audiences are inundated with endless content, it is crucial for ads to resonate deeply,” explained Ankur Jain. “We leverage cultural insights to craft messages that connect with both the heart and mind, whether on traditional media, OTT, or social platforms.”
The name “MAGIC” reflects the belief that successful advertising is a blend of logic and creativity. According to Mohit and Ankur, logic forms the foundation, while magic elevates the experience. With this unique blend, Magic Network aspires to deliver exceptional campaigns that combine strategic precision with creative brilliance.
As a new player in the industry, Magic Network is poised to make a significant impact, promising to infuse every project with a touch of magic and a wealth of logic.