New Delhi: The prestigious Adfest Lotus Awards, a cornerstone of the Asian creative festival landscape, has unveiled a striking new trophy, reflecting the event’s theme of “COLLiDE” and honoring the legacy of past accolades. This year’s design seamlessly blends the crystal elegance of traditional Adfest trophies with the iconic Lotus petal shape of the current wooden awards, symbolizing a harmonious collision of old and new.
“The innovation lies in its incandescence,” stated the organizers in a press release. “The new trophy, captured brilliantly by Chubcheevit Studio in Bangkok, shimmers and gleams, reflecting light in a captivating manner.” This dazzling transformation underscores the elevated prestige of the Lotus Awards, which celebrate the most exceptional creative work within the advertising and marketing industry.
Judged by a panel of esteemed industry leaders, spearheaded by Grand Jury President Susan Credle, Global Creative Advisor to Interpublic, the Lotus Awards attract submissions from across the region. The festival itself provides a valuable platform for industry professionals, offering insightful speaker sessions, masterclasses, and panel discussions that explore the most impactful ideas shaping the creative landscape.
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This year, the Lotus Awards deadline has been extended to Friday, January 17, 2025. Notably, the awards program has expanded to include a new Creative Strategy Lotus category, alongside an enhanced focus on Gaming and Sports within the Entertainment category, further reflecting the evolving dynamics of the industry.
The unveiling of the new trophy marks a significant milestone for Adfest, solidifying its position as the region’s premier creative festival and a beacon for innovation and excellence within the advertising and marketing world.