In a move that blends nostalgia with new-age storytelling, JioStar has officially announced the revival of the legendary television series Kyunki Saas Bhi Kabhi Bahu Thi, which will premiere on July 29 at 10:30 PM on Star Plus and JioHotstar.
Launched in 2000, the original series became a cultural phenomenon, running for 8 years with over 1,800 episodes. The tale of Tulsi Virani, portrayed by Smriti Irani, wasn’t just entertainment—it was a national ritual. Families adjusted dinner times around it, and characters became household names.
From TV Icon to Cabinet Minister: Smriti Irani Returns
Smriti Irani’s portrayal of Tulsi etched her into the hearts of millions. After her iconic TV run, she entered politics, eventually becoming the Union Minister for Women & Child Development. Now, in a surprising twist, she returns to the very role that launched her into stardom.
The promo teases this cleverly—showing a family discussing Tulsi’s possible return with lines like “Tulsi ji toh ab Neta ban gayi hai” followed by Irani’s voice saying:
“Main zaroor aungi” (I will definitely come).
New Beginnings, Same Emotions
JioStar has promised the same family warmth, drama, and emotion that once defined Indian prime-time. The show will cater to both nostalgic fans and new-age audiences, bridging generations through timeless storytelling.
Advertisers Bet Big on Comeback
The revival has already attracted major brands
TV Broadcast Sponsors:
Tide (P&G) – Presenting Sponsor
Colgate & Fortune Soyabean Oil – Co-powered Sponsors
Digital Streaming (JioHotstar):
Fortune Chakki Atta – Co-powered Sponsor
This strong brand support underscores the show’s evergreen appeal and massive audience pull.
