SportsBaazi, India’s leading sports trading platform, has rolled out its newest brand campaign titled “Ye Dil. Dimag. Data Ka Game Hai” starring World Cup-winning cricketer Robin Uthappa. The campaign, launched during IPL 2025, aims to revolutionize how Indian sports fans engage with live cricket by highlighting sports trading as a game of skill, data, discipline, and decision-making.
This campaign breaks the stereotype that sports trading is based purely on chance. Instead, it showcases it as a high-intensity, analytical engagement format where fans trade on live match moments using real-time insights. Robin Uthappa, known for his strategic gameplay and mental resilience, becomes the face of this vision—representing a new-age sports fan who relies on intellect and preparation.
Robin Uthappa: From Cricketer to Sports Trader
Speaking about his association, Uthappa said,
“Great performance on the field or in life comes down to clarity, preparation, and discipline. Sports trading is insight-driven, just like cricket strategy. I’m excited to be part of a movement that redefines how we watch and interact with sport.”
In addition to starring in the campaign, Uthappa collaborated with SportsBaazi during creative workshops and helped redefine the platform’s core message. Initially built around the slogan “Dil. Dimag. Data”, the campaign evolved to include a fourth element—Discipline—an idea suggested by Uthappa himself. This evolved thinking now powers SportsBaazi’s flagship podcast “Dimag. Data. Discipline”, hosted in partnership with him.
Puneet Dua, CMO of SportsBaazi, added:
“This campaign isn’t just promotional—it’s transformational. We’re championing sports trading as India’s next big skill-based revolution. Robin embodies the exact mindset we want our users to adopt—sharp, focused, and data-driven.”
Targeting Emerging India
The campaign films will be showcased on digital platforms like JioCinema, YouTube, and Instagram, with a strong focus on Tier-II and Tier-III cities. These regions are seeing a surge in digital adoption and have an emotionally invested sports audience. With IPL 2025 energizing fans across the country, SportsBaazi’s campaign rides this wave to turn passive viewers into strategic sports traders.
By blending emotion with data and discipline, SportsBaazi positions itself not just as a platform—but as a movement inviting India’s fans to play smart.
Campaign Link: Ye Dil. Dimag. Data Ka Game Hai
