New Delhi: Media Noise has learnt from credible sources that India Today Group’s Chief Marketing officer Vivek Malhothra is likely to move out from the network.
As per sources, Malhothra who has been pivotal in the success of the channel and a key confidant of Kallie Purie is likely to launch his own venture in the field of advertising and marketing.
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Team Media Noise has reached out to Malhotra for his comments and the story will be updated if and when a comment is received.
Malhotra has built his career on the foundation of cross-media marketing, analytics, and the art of crafting compelling brand stories. With over two decades of extensive experience spanning digital, broadcast and publishing, along with active involvement in boards, governing councils, and tech committees of major measurement currencies and think tanks, he possesses a deep understanding of consumer and client needs.
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Presently, he holds leadership positions in marketing, strategic planning, and on-air promotions across digital, TV, and print platforms at The India Today Group, a highly esteemed media organization. He is also responsible for the P&L for consumer revenue division. Additionally, he serves as a board member on IRS, the world’s largest continuous research study, and plays a pivotal role in the Tech Committee of BARC, the world’s largest audience measurement currency. Vivek is Co-Chair at the ASSOCHAM Branding and Marketing Council and currently chairs the DAC (Digital Ad Committee) at IAMAI.
