BigBasket Now, a TATA Enterprise, has launched an innovative social media campaign to celebrate the spirit of India’s harvest festivals. The campaign, featuring popular influencers, highlights the platform’s 10-minute delivery service as the ultimate companion for hassle-free festive preparations. With a focus on cultural diversity, BigBasket Now is helping people stay rooted in tradition while embracing modern convenience.
Celebrating Regional Festivals with a Modern Touch
The campaign centers on India’s vibrant harvest festivals, including Makar Sankranti, Lohri, Pongal, and Bihu. By collaborating with influencers like Anu, Paritabangal, Kusha Kapila, Christina Furtado, Monami Ghosh, Atharva Sudame, Niti Taylor, Varshinne, Manasi Parekh, and Kanika, BigBasket Now brings to life the unique flavors, customs, and emotions tied to these celebrations.
Each influencer offers a personalized take on how BigBasket Now seamlessly integrates into their festive routines. Anu shares her love for Sankranti’s traditional recipes, while Paritabangal reflects on Pongal vibes with cultural attire and authentic dishes. Kusha Kapila highlights Lohri’s festive spirit with fashion and family moments, and Christina Furtado combines DIY kite-making with culinary traditions, blending creativity and nostalgia.
Similarly, Monami Ghosh showcases Bihu’s lively festivities and fashion, Atharva Sudame delves into the cultural richness of Makar Sankranti, and Varshinne captures the essence of Pongal celebrations. Niti Taylor and Kanika both spotlight Lohri’s vibrant attire and customs, while Manasi Parekh shares culinary inspirations for Sankranti’s special dishes.
Simplifying Festivities with Quick Commerce
Speaking about the campaign, Anand Bhaskaran, Head of Digital and Marketing Communications at BigBasket, said,
“Harvest festivals are all about family, tradition, and gratitude for nature’s abundance. With this campaign, we aim to reach people across India, celebrating regional diversity and showing how BigBasket Now makes it easy to embrace these traditions—whether it is kite flying during Sankranti or preparing traditional dishes for Pongal. Through our influencer partnerships, we are amplifying this message and creating an emotional connection with audiences.”
BigBasket Now’s 10-minute delivery service ensures that customers have access to fresh regional ingredients, festive essentials, and even traditional attire, without the hassle of leaving their homes. From sesame seeds and rice for Sankranti’s signature dishes to festive outfits for Lohri’s bonfires, the platform is committed to making celebrations stress-free and memorable.
Connecting Tradition and Technology
This campaign is more than a marketing initiative—it’s a celebration of India’s cultural diversity. By leveraging the reach of social media and the storytelling power of influencers, BigBasket Now aims to foster a deeper emotional connection with its audience. The campaign’s focus on tradition combined with the convenience of quick commerce resonates with modern consumers, especially those balancing busy schedules with a desire to stay connected to their roots.
Why It Matters
In an era where technology often overshadows tradition, BigBasket Now’s campaign serves as a reminder that the two can coexist harmoniously. By bringing regional festivals to the digital forefront, the company is not just promoting its services but also encouraging people to celebrate and cherish India’s rich cultural heritage.
As the harvest season unfolds, BigBasket Now continues to empower customers to embrace traditions effortlessly, ensuring that the joy of these festivals remains untouched. Whether it’s through a timely delivery of festive essentials or an inspiring influencer story, BigBasket Now is redefining how India celebrates its cherished festivals.
For more updates, follow BigBasket Now on their social media channels and join the celebration of India’s harvest season.
