New Delhi: PVR INOX, a leading cinema exhibitor in India, has unveiled a revolutionary new ticketing model called “FLEXI Show” that allows moviegoers to pay only for the time they actually spend watching a film. This innovative approach aims to enhance the customer experience by offering greater flexibility and convenience.
At the heart of FLEXI Show is an advanced AI-powered video analytics system. This technology utilizes cameras within the auditorium to monitor seat occupancy with remarkable accuracy (99%). When a viewer scans their ticket QR code upon entry, the system automatically tracks their presence throughout the screening. If the viewer decides to leave before the movie ends, the system calculates the remaining duration and automatically processes a time-based refund.
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The refund structure is tiered, ensuring viewers receive a fair return on their investment. If more than 75% of the film remains, customers receive 60% of their ticket price back. For 50-75% remaining, a 50% refund is issued, and for 25-50%, a 30% refund is provided. This ensures that viewers are not penalized for unforeseen circumstances that may require them to leave early, such as family emergencies or work commitments.
FLEXI Show is currently being piloted across 40 cinemas in New Delhi and Gurgaon. Renaud Palliere, CEO of The Luxury Collection, PVR INOX, expressed his enthusiasm for the initiative, stating, “FLEXI Show is a groundbreaking leap in how we deliver cinematic experiences to our guests. We understand that life is unpredictable, and sometimes, viewers may have to leave before the movie ends. With FLEXI Show, you’re no longer locked into paying for the full ticket price, making it a hassle-free and cost-effective experience.”
PVR INOX’s FLEXI Show represents a significant step forward in the evolution of the cinematic experience. By prioritizing customer choice and flexibility, the company aims to redefine the way audiences enjoy movies, setting a new standard for innovation and customer satisfaction within the Indian cinema industry.
