New Delhi: BigBasket has released a heartwarming Christmas film titled “Judy the Star,” produced by Pu Productions in collaboration with Talented. The film tells the story of an elderly couple who inadvertently spread Christmas cheer through a series of unexpected events involving a broken phone and a resourceful BigBasket delivery executive.
The campaign aims to showcase the convenience and joy of celebrating Christmas with BigBasket, highlighting how the platform can deliver everything needed for the festive season, from decorations and treats to gifts, within minutes.
“This campaign was designed to showcase the joy and convenience of celebrating Christmas with us,” said Raagaleena Sripada, marketing head of BigBasket Retail. “Whether it’s decorating your home or finding the perfect gifts, everything you need for the season is delivered to your doorstep in just 10 minutes.”
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The filmmakers consciously sought to portray an authentic Indian Christmas experience, moving beyond the typical Westernized depictions. “It is rare to see a truly Indian Christmas represented in advertising media,” said Leena Gupta and Aakash Desai from Talented. “We made a very conscious decision to show an authentic X-mas, via the lens of an old couple – another cohort that is treated like a monolith in advertising.”
Director Deepak Thomas emphasized the unexpected and heartwarming nature of the film’s plot. “Most wrong orders end up in a long chat with customer service,” he said. “But it was wonderful to paint a world where a broken phone results in twelve huge stars at your doorstep. It was a delight filming Judy and the BigBasket delivery executive finding their way around my favourite nooks, crannies and bylanes of Bandra and lighting up the neighbourhood.”
“Judy the Star” is a heartwarming tale that captures the true spirit of Christmas – the joy of giving and the power of unexpected kindness.
