New Delhi: Hyper-local e-commerce platform magicpin has officially entered the quick commerce space with the launch of its new 15-minute food delivery service, aptly named ‘magicNow.’ Unlike other players in the market that heavily rely on dark stores, magicpin will prioritize direct deliveries from restaurants and brands, ensuring the freshness and authenticity of the food.
The service will initially be available in major Indian cities including Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. magicpin will leverage its existing logistics aggregator vertical, ‘Velocity,’ to power these rapid deliveries. This platform already connects numerous third-party logistics providers such as Shadowfax, Dunzo, Rapido, Porter, Ola, and Zypp, offering a streamlined solution for brands and sellers.
“magicNOW is designed to provide fast food delivery within a 1.5 km to 2 km radius to ensure freshness and cuisine integrity,” stated magicpin co-founder and CEO, Anshoo Sharma. “Our mission is to deliver food directly from the kitchens of restaurants, maintaining the authenticity of each dish.”
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The service will cater to a diverse range of customers, offering deliveries from over 2,000 popular brands like Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell, and Barista, alongside a selection of over 1,000 local restaurants.
Before its official launch, magicNow underwent a successful four-week pilot program from November 14 to December 15 in select areas of Delhi-NCR and Bangalore, successfully delivering approximately 75,000 food orders.
This move by magicpin marks a significant step in the burgeoning Indian quick commerce market. By focusing on direct restaurant deliveries and leveraging its existing logistics network, magicpin aims to differentiate itself from competitors and provide customers with a reliable and convenient food delivery experience.
