New Delhi: CEAT, a leading tyre manufacturer, has announced the appointment of Debashish Roy as Chief Digital Transformation Officer, effective December 2, 2024. Roy will be responsible for spearheading the company’s digital initiatives, enhancing customer experiences, and driving technological advancements. He will report to Amit Tolani, Chief Executive of CEAT Speciality.
Roy brings a wealth of experience to CEAT, with over 15 years in digital transformation roles at major companies including Pfizer, where he served as Director of Digital Transformation and Customer Experience. His expertise spans a wide range of areas, including digital strategy, data analytics, innovation, and customer experience. Roy holds a Bachelor of Engineering (Chemical) degree and an MBA from IIM Mumbai.
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“We are delighted to welcome Debashish to the CEAT family,” said Amit Tolani. “His proven track record in digital transformation aligns perfectly with our vision to enhance customer experiences through technology. We are confident that his leadership will contribute significantly to CEAT’s growth.”
Roy expressed his enthusiasm for joining CEAT, stating, “I am excited to embark on this new journey. My focus will be on leveraging technology to enhance safety and improve customer experiences. I believe we can build a strong foundation for sustainable growth and make CEAT a leader in digital innovation.”
