New Delhi: In a strategic move that promises to reshape the Indian entertainment industry, Adar Poonawalla, the CEO of Serum Institute of India, has acquired a 50% stake in Karan Johar’s Dharma Productions and Dharmatic Entertainment. The investment, valued at ₹1,000 crore, reflects Poonawalla’s confidence in the growing Indian entertainment market and Dharma’s ability to produce compelling content.
Karan Johar, who will retain the remaining 50% ownership, will continue to lead the creative vision of Dharma Productions. Apoorva Mehta, the current CEO of Dharma, will remain in his role and work closely with Johar to oversee the strategic direction and operational excellence of the organization.
The partnership aims to capitalize on the increasing demand for high-quality content in India and leverage Dharma’s rich legacy in storytelling. Poonawalla’s strategic acumen and resources are expected to complement Dharma’s creative prowess, enabling the production house to explore new platforms and formats.
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Both Serene Productions, Poonawalla’s investment arm, and Dharma Productions are committed to pushing the boundaries of creative storytelling and delivering content that resonates with a global audience. The collaboration is seen as a significant step towards elevating the Indian entertainment industry on an international stage.
Poonawalla expressed his excitement about the partnership, stating, “I am thrilled to join forces with one of the most iconic production houses in India. Together, we hope to take Dharma to even greater heights.”
Karan Johar echoed Poonawalla’s enthusiasm, saying, “Dharma Productions has always been about heartfelt storytelling. Partnering with Adar, a close friend and visionary, we aim to create content that resonates with audiences worldwide.”
The investment marks a significant milestone in the Indian entertainment industry and is expected to have a far-reaching impact on the landscape of content creation and distribution in the country.
