New Delhi: CoinDCX, a leading Indian crypto exchange, has appointed Prashant Verma as Chief Growth and Marketing Officer (CGMO). Verma, a seasoned marketing executive with experience at Blinkit and Licious, will oversee initiatives to drive user growth, revenue, and brand awareness.
Verma’s appointment comes as CoinDCX accelerates its mission to onboard 50 million users by 2025. His expertise will be instrumental in achieving this goal. Verma will be responsible for overseeing teams across brand, digital, growth, categories, insights, and customer lifecycle management.
In addition to his role at CoinDCX, Verma will also lead marketing strategies for BitOasis, a DCX Group company operating in the Middle East.
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Mridul Gupta, CoinDCX’s Founding Partner, stated, “Prashant’s experience in building consumer tech unicorns will be invaluable.”
Verma expressed his excitement about joining CoinDCX at such a pivotal moment in the crypto industry, stating, “I am thrilled to leverage my experience to drive user engagement, expand our geographical presence, and strengthen the CoinDCX brand.”
With Verma’s appointment, CoinDCX is well-positioned to capitalize on the growing interest in cryptocurrencies and Web3 technologies in India and beyond.
