New Delhi: In a significant move to bolster its marketing efforts, X, the popular social media platform formerly known as Twitter, has announced the appointment of Angela Zepeda as its new global head of marketing. Zepeda brings a wealth of experience and expertise to the role, having previously served as CMO/chief creative officer for Hyundai.
Zepeda’s appointment comes at a crucial time for X as the company continues to evolve and innovate. Her deep understanding of how to grow a brand globally will be instrumental in leading X’s marketing initiatives and accelerating its transformation.
Linda Yaccarino, CEO of X, expressed her enthusiasm for Zepeda’s appointment, stating, “It’s essential to hire an exceptional leader like Angela to further shape our transformation. Her proven track record and passion for marketing make her the perfect fit for this role.”
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Zepeda joins X after a successful five-year stint at Hyundai, where she played a pivotal role in driving brand growth and awareness. Prior to her time at Hyundai, she has also held senior marketing positions at INNOCEAN USA, Quigley-Simpson, Lowe Campbell Ewald, and other prominent agencies.
As the new global head of marketing, Zepeda will be responsible for overseeing all aspects of X’s marketing strategy, including brand positioning, advertising, public relations, and social media engagement. Her appointment is expected to have a significant impact on the company’s future growth and success.
