New Delhi: McDonald’s India is revolutionizing the fast-food experience with the launch of its new ‘Signature Collection’ of gourmet burgers. Leveraging cutting-edge artificial intelligence (AI) technology, the brand is offering customers a personalized and interactive way to create their dream burger.
The ‘Imagined in AI’ campaign allows customers to become culinary experts by using an AI chatbot to design their own gourmet burger. From classic favorites to exotic ingredients, the chatbot prompts users to select their preferred combinations, bringing their gastronomical dreams to life.
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Key Features of the ‘Signature Collection’:
- AI-Powered Customization: Customers can create their unique burger with a wide range of ingredients and flavors.
- Personalized Experience: The chatbot guides users through the customization process, ensuring a tailored experience.
- Gourmet Delights: The collection features premium ingredients and innovative flavor combinations.
The ‘Signature Collection’ will be available at select McDonald’s restaurants in North and East India starting September 4, 2024. The brand plans to gradually expand the availability of these gourmet burgers to other regions in the country.
