New Delhi: Madison Media, a leading media agency under Madison World, welcomes back Pallavi Patil as their new Vice President – Insights & Strategy. Patil will report directly to Vikram Sakhuja, Group CEO of Madison Media & OOH.
Patil brings a powerful combination of experience and expertise to the table, with over 19 years in data science, insights generation, and strategic planning. She previously spent six years with Madison Media before venturing out to work with other industry giants like Kinetic Worldwide, Nielsen, and Kantar TNS. Most recently, Patil honed her skills at Dentsu – Posterscope.
Her impressive track record boasts renowned brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo, and Google.
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Vikram Sakhuja expressed his enthusiasm about Patil’s return, stating, “Pallavi’s return to Madison Media is a homecoming for both of us. Her extensive experience and strategic expertise will be a valuable asset to our team, and I am confident that she will play a key role in driving innovation and delivering exceptional value to our clients.”
Patil echoed this sentiment, sharing, Rejoining Madison Media fills me with immense excitement. I’m eager to leverage my expertise and collaborate with this talented and dedicated team to develop data-driven strategies and insights that propel our clients’ growth and success.
This homecoming marks a significant trend for Madison Media. In the past year, nearly 50 former employees have chosen to return to the company. This surge reflects the agency’s nurturing work culture, strong leadership, and exciting opportunities for professional growth. Madison’s ability to attract back former employees speaks volumes about the positive experiences and impactful work environment they provide.
