New Delhi: The Adani Group, the principal sponsor of the Indian contingent at the 2024 Paris Olympics, has launched a stirring campaign titled #DeshKaGeetAtOlympics (The Nation’s Anthem at the Olympics) to inspire athletes and ignite national pride as they chase Olympic glory.
This heart-warming campaign centers around the unwavering dedication of India’s top athletes. The film, a cornerstone of the initiative, chronicles their relentless training journeys – countless hours spent honing their skills, all with the singular goal of bringing home gold and hearing the national anthem resonate at the Olympics.
The visuals showcase India’s sporting heroes pushing their limits, their eyes set on surpassing the nation’s previous Olympic record. In the 2020 Tokyo Olympics, India achieved its best-ever medal tally, bagging a phenomenal seven medals. This time around, the #DeshKaGeetAtOlympics campaign aims to fuel the athletes’ desire to rewrite history and achieve an even greater feat at the upcoming Games.
Speaking at the film’s launch, Sanjay Adesara, Chief Business Officer of Adani Sportsline, expressed the Group’s unwavering commitment to Indian athletes. “We at Adani Sportsline extend our wholehearted support and best wishes to our champions,” Mr. Adesara said. “Through our various programs, we are dedicated to empowering them on their path to sporting excellence. As they strive for victory, let’s unite as a nation to cheer them on, fuel their motivation, and celebrate their triumphs.”
The #DeshKaGeetAtOlympics campaign promises to be a rallying cry for India’s sporting spirit. It not only celebrates the athletes’ dedication but also encourages the nation to get behind them as they strive to etch their names in Olympic history. The Paris Olympics are set to begin on July 26th, 2024, and with the #DeshKaGeetAtOlympics campaign igniting the passion, India’s athletes are sure to enter the competition with unwavering support from their home country.
