New Delhi: ZEE5, a leading video streaming platform, has announced a strategic partnership with Cloud TV, a popular smart TV platform. This collaboration will enable Cloud TV users to access ZEE5’s extensive library of movies, TV shows, and original content directly on their devices.
The integration will provide a seamless viewing experience for Cloud TV users, with features like voice assistant support in multiple Indian languages and universal search. This allows users to easily discover and enjoy their favorite content across different apps.
Manish Kalra, Chief Business Officer at ZEE5 India, expressed his excitement about the partnership, stating, “ZEE5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favorite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting-edge content more accessible than before.”
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Abhijeet Rajpurohit, COO and Co-founder of Cloud TV, shared his enthusiasm, saying, “We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This allows for easy access to ZEE5’s fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs.”
This partnership is expected to significantly enhance ZEE5’s reach and user base, making its content accessible to a wider audience. It also reinforces Cloud TV’s position as a leading smart TV platform, offering a diverse range of entertainment options to its users.
