New Delhi: Zee TV has introduced an innovative content format, ‘Zee Mini Series,’ a collection of seven-episode narratives crafted to cater to the modern viewer’s evolving preferences. These mini-series blend the appeal of traditional television with the swift storytelling style of contemporary content, targeting audiences with shorter attention spans.
Mangesh Kulkarni, Chief Channel Officer, Zee TV, highlighted the channel’s commitment to staying ahead of audience demands. He said, “This mini-series format allows us to deliver engaging, snackable content across diverse genres while exploring themes rarely seen on Hindi general entertainment channels.”
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Kartik Mahadev, Chief Marketing Officer, Content SBU, added, “This weekly finite-series format is a first in the Hindi GEC space. It offers audiences a refreshing way to enjoy entertaining stories while reflecting Zee’s pioneering approach to content innovation.”
Diverse Stories Reflecting Modern Life
The ‘Zee Mini Series’ lineup includes:
- PAITHANI: Celebrating the legacy of the Paithani saree while showcasing a powerful mother-daughter bond.
- VITROMATES: A heartfelt story of friendship and resilience among women facing fertility struggles.
- BEINTEHAN CHAHTEIN: A gripping tale of materialism, redemption, and family conflict.
- DIVORCE KE LIYE KUCH BHI KAREGA: A hilarious rom-com about undercover journalists who become reluctant newlyweds.
- PYAAR TESTING: A modern exploration of relationships as a couple tests their compatibility in a live-in arrangement.
- KHOJ: A psychological thriller delving into identity, betrayal, and reality.
- MAERI: An emotional story of a mother’s fight for justice against systemic oppression.
