New DelhI: Wit & Chai Group, a leading creative agency, has announced a strategic partnership with Pratisaad Communications to enhance its service offerings and expand its market reach. The collaboration aims to create a comprehensive marketing solution for clients by combining the strengths of both agencies.
Pratisaad Communications, led by industry veteran Abhijeet Jog, brings extensive experience in below-the-line, print, and mainline advertising. This partnership will enable Wit & Chai to tap into new markets, particularly in tier 2 and 3 cities, and cater to the growing demands of national brands.
“We are thrilled to join forces with Pratisaad Communications,” said Nahush Gulawani, partner at Wit & Chai Group. “Their expertise complements our existing capabilities perfectly, allowing us to offer 360-degree marketing solutions to our clients. This partnership is a significant step forward in our journey to becoming a full-service agency.”
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Abhijeet Jog, from Pratisaad Communications, shared his enthusiasm about the collaboration, stating, “Both Wit & Chai and Pratisaad share a common passion for creating impactful and innovative campaigns. By combining our strengths, we can deliver exceptional results for our clients.”
The partnership will enable Wit & Chai Group to seamlessly integrate Above-The-Line (ATL) and Below-The-Line (BTL) campaigns, providing clients with a holistic approach to their marketing efforts. This strategic move positions the agency as a one-stop solution for brands looking to create a strong and lasting impact.
