New Delhi: SportCell, a prominent sports marketing firm, has announced a significant partnership between the Saudi Cricket Association (SCA) and renowned cricket equipment manufacturer SG. This strategic alliance will see the Saudi national cricket team outfitted with high-quality gear as they compete in the ongoing ICC qualifiers in Qatar and the upcoming Gulf Cup in Dubai this December.
The sponsorship deal underscores SG’s commitment to fostering cricket’s growth globally. Paras Anand, CEO of SG, emphasized the company’s aim to provide top-tier equipment to Saudi players and teams, laying the foundation for long-term cricket development within the region. “Our partnership with the Saudi Cricket Board signifies SG’s dedication to nurturing cricket across borders,” Anand stated. “Providing state-of-the-art equipment is not merely about gear; it’s about cultivating a culture of cricket and building a strong foundation for future success in the region.”
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Jitendra Singh, COO at SportCell, highlighted the empowering nature of this partnership. “This collaboration goes beyond simply providing equipment; it’s about empowering Saudi cricketers to excel on the global stage,” Singh said. “We are proud to support the SCA as they strive for success in the ICC qualifiers and the Gulf Cup.”
This partnership marks a crucial step for the Saudi national cricket team, ensuring they have access to the best possible equipment as they compete at the international level.
