New Delhi: In a unique collaboration aimed at promoting road safety and responsible driving, Spinny, a leading used car retailer, has partnered with Indore’s iconic ‘Dancing Cop,’ Ranjit Singh. The campaign, launched on Teacher’s Day, will leverage Singh’s creative traffic management techniques to raise awareness about the importance of road discipline and traffic rules.
The social media campaign will feature engaging video content that combines Spinny’s community well-being initiatives with Singh’s infectious dance moves. By presenting traffic rules in a fun and engaging manner, the campaign aims to educate the public, especially young drivers, about the significance of safe driving practices.
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Speaking about the collaboration, a spokesperson from Spinny said, “Our cars take us far, but it’s essential that we reach our destinations safely. This Teacher’s Day, we thank all the road safety heroes who guide us towards the right and safe path. We are honored to partner with Ranjit Singh, whose inspiring work reminds us that following rules can be fun and impactful.”
The campaign will be launched across various digital platforms, including social media, and will feature interactive content designed to educate viewers about traffic norms and regulations. Through this innovative partnership, Spinny and Ranjit Singh hope to inspire drivers nationwide to adopt responsible driving habits and contribute to safer roads for all.