New Delhi: Skyscanner, the global travel search engine, has announced the launch of its innovative advertising solution, Skyscanner Ads Platform. Designed in collaboration with key players in the travel industry, including airlines, online travel agents, media agencies, and travel brands, this platform aims to revolutionize digital advertising in the travel sector.
Skyscanner Ads Platform leverages the company’s vast first-party data, gathered from over 110 million monthly travelers, and combines it with cutting-edge technology. This allows advertisers to connect with relevant audiences in a privacy-focused environment, a key concern in today’s digital landscape. Notably, with over half of Skyscanner’s users open to travel inspiration, the platform offers a unique opportunity for brands to engage with travelers at the early stages of their planning process.
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The platform builds upon Skyscanner’s existing native ad formats and introduces a sophisticated ads server and manager. Powered by deep learning algorithms, these tools enable advertisers to effectively launch, manage, and optimize their campaigns within Skyscanner’s marketplace. A standout feature is the predictive recommendation tool, which analyzes real-time market trends and campaign performance data to provide advertisers with tailored recommendations for maximizing their reach and impact.
“Skyscanner Ads Platform is a game-changer for advertisers aiming to connect with highly engaged global audiences actively seeking travel opportunities,” said Kirsten Stirling, Senior Director of Product Management at Skyscanner. “By harnessing the power of our first-party data and combining it with intelligent, proprietary technology, we’re driving more meaningful, effective, and privacy-centric results.”
This launch marks a significant step in travel advertising, offering a powerful and privacy-conscious solution for brands looking to connect with a vast audience of travel enthusiasts.
