New Delhi: Lemma, a leading omnichannel platform for emerging media, has announced the appointment of Siddharth Dabhade as Chief Business Officer, Performance Business. In this role, Dabhade will be responsible for leading the expansion of Lemma’s innovative outcome-centric OOH solution across global markets.
Dabhade brings a wealth of experience to Lemma, having previously served as Managing Director for MIQ India, where he successfully launched and scaled the company’s commercial operations in both India and China. Throughout his distinguished career spanning over 24 years, he has held key leadership positions at prominent industry players such as IBM, Microsoft, Google, and Criteo. At Google, he spearheaded the growth of the Travel business in India, while at Criteo, he played a pivotal role as Managing Director for India and a valuable member of the APAC leadership team.
“As Digital Out-Of-Home (DOOH) continues to gain momentum, it is now firmly established as a cornerstone of omnichannel consumer journeys,” said Siddharth Dabhade. “This presents brands with unprecedented opportunities to engage with their target audiences across a diverse range of screens and digital spaces. I am thrilled to join Lemma and contribute to their vision of pioneering this transformative shift.”
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Gulab Patil, Founder and CEO of Lemma, expressed his enthusiasm about Dabhade’s appointment. “Siddharth’s proven track record of driving success in the dynamic world of digital ad tech and programmatic advertising makes him an invaluable asset to our team,” said Patil.
This strategic appointment underscores Lemma’s commitment to delivering cutting-edge solutions that empower brands to thrive in the evolving media landscape. With Dabhade at the helm of their Performance Business, Lemma is well-positioned to capitalize on the burgeoning opportunities presented by the convergence of OOH and data-driven marketing.
