New Delhi: Bollywood’s radiant star, Shraddha Kapoor, has joined forces with YesMadam, a leading at-home beauty and spa service provider, as its new brand ambassador. The actress will be the face of the brand’s latest campaign, “Har Expert, Salon Expert Nhi Hota” (Not Every Expert is a Salon Expert).
This strategic partnership aims to elevate YesMadam’s brand image and expand its customer base. The company is committed to delivering top-notch beauty and spa services right at customers’ doorsteps. With a focus on hygiene, quality products, transparent pricing, and expert professionals, YesMadam is redefining the at-home beauty experience.
Shraddha Kapoor’s association with the brand will undoubtedly boost YesMadam’s visibility and appeal to a wider audience. The campaign featuring the actress is expected to be a humorous take on the importance of choosing the right beauty experts.
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“We are thrilled to have Shraddha Kapoor as our brand ambassador,” said Mayank Arya, the co-founder and CEO of YesMadam. “Her vibrant personality and connection with the audience perfectly align with our brand values. With this partnership, we aim to make premium beauty and spa services accessible to everyone across the country.”
YesMadam currently boasts an annual recurring revenue of Rs. 100 crores and is looking to further strengthen its market position with this high-profile collaboration. The company aims to scale its organic reach and increase brand shareability through the campaign.
Akanksha Vishnoi, founder and chief marketing officer, added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services.
With Shraddha Kapoor as its brand ambassador, YesMadam is poised to become a household name in the at-home beauty and spa services sector.
