New Delhi: In a move that strengthens its global influence, independent creative agency Schbang has announced the acquisition of Amsterdam-based design agency Addikt. The combined entity, AddiktSchbang, boasts a powerful mix of Indian technology, British storytelling expertise, and Dutch design excellence, positioning them to serve over 300 leading brands worldwide.
A Strategic European Foothold
This acquisition signifies Schbang’s decisive entry into the European market, capitalizing on the region’s booming digital advertising sector. With a projected growth to €143 billion by 2029, AddiktSchbang is poised to become a major player in this dynamic landscape.
“This is a bold step for Schbang,” said Harshil Karia, founder and managing director of Schbang. “By merging our strengths, we can offer unparalleled creative solutions to some of the biggest brands globally. We’re not just expanding our reach, we’re setting a new standard for excellence.”
A One-Stop Shop for Integrated Marketing
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AddiktSchbang brings together a team of over 1300 experts, offering a comprehensive suite of integrated marketing solutions. Combining this talent with strategic partnerships with industry leaders like Meta, Google, and Adobe, they eliminate the need for clients to work with multiple agencies.
Global Recognition and Ambitious Goals
Strong affiliations with prestigious organizations like BNO (Association of Dutch Designers) and OneClub further solidify AddiktSchbang’s position as a major force in the creative world.
“India is a leader in digital technology,” said Barry Schwarz, co-founder of Addikt. “This partnership allows us to leverage that expertise alongside Amsterdam’s creative scene, establishing ourselves as a global powerhouse. We’re committed to creating strong cultural connections for brands while pushing the boundaries of creativity and technology.”
A Launchpad for Further Growth
The formation of AddiktSchbang marks the first step in Schbang’s global expansion strategy. Europe serves as a springboard for potential future ventures into Africa and the Middle East.
“We’re passionate about pushing creative boundaries,” said Koen Van Ovoorde, co-founder of Addikt. “Whether it’s crafting brand experiences, hyper-personalization, or festival identities, we strive to exceed our clients’ expectations on a global scale.”
This acquisition signals a new era for Schbang, solidifying their position as a major player in the global creative landscape. With a powerful combination of talent and technology, AddiktSchbang is poised to redefine creative excellence for brands worldwide.
