New Delhi: SBI Life Insurance, a leading life insurance company in India, has announced a strategic partnership with the Paralympic Committee of India (PCI) as a Gold Sponsor for the upcoming Paris 2024 Paralympic Games. The prestigious sporting event is scheduled to commence on August 28, 2024, in Paris.
Through this collaboration, SBI Life aims to foster a deeper connection with sports enthusiasts while highlighting the significance of insurance in securing a financially stable future. The company believes that the Paralympic Games serve as a powerful platform to showcase the indomitable spirit of athletes who overcome adversity to achieve greatness.
By partnering with PCI, SBI Life reinforces its commitment to inclusivity, independence, and empowering individuals to pursue their aspirations without limitations. The company seeks to inspire millions of people through the remarkable stories of para-athletes, encouraging them to embrace challenges with courage and determination.
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Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR at SBI Life Insurance, expressed enthusiasm about the partnership. He stated, “Our collaboration with PCI is a natural extension of our mission to empower individuals to chase their dreams.
These para-athletes have demonstrated extraordinary resilience in overcoming obstacles to represent our nation on the global stage. Their stories of grit and determination can inspire countless people to believe in themselves and achieve their goals while safeguarding the future of their loved ones.”
Sharma further emphasized the company’s strategic approach to sports partnerships, which goes beyond mere support. He highlighted the objective of empowering individuals to reach their full potential while fulfilling their familial responsibilities.
Devendra Jhajharia, President of the Paralympic Committee of India, welcomed SBI Life as a partner. He expressed gratitude for the corporate support as the Indian Paralympic contingent prepares to surpass their achievements at the Tokyo Paralympics. Jhajharia highlighted the team’s ambition to win more medals in Paris and expressed confidence in SBI Life’s contribution to their success.
SBI Life believes that the inspiring journeys of Paralympians resonate deeply with audiences. Just as these athletes prepare to conquer challenges on the international stage, the company aims to provide the financial security needed to navigate life’s uncertainties. This partnership marks a significant step towards building a more inclusive society where everyone is encouraged to pursue their dreams with confidence.
By aligning with the Paralympic movement, SBI Life demonstrates its dedication to creating a positive impact on society and empowering individuals to secure a brighter future for themselves and their families.
