New Delhi: In a strategic move to elevate advertiser engagement, Rapido, India’s leading bike taxi service, has announced a partnership with PubMatic, a leading programmatic advertising technology company. This collaboration aims to harness the power of evolving customer macroeconomic trends, such as the increasing presence of women in the workplace and the predominance of mobile-first Gen Z audiences.
The partnership will enable advertisers using PubMatic’s platform to directly connect with Rapido’s vast user base of over 110 million. This integration is set to enhance the reach and effectiveness of advertising campaigns by tapping into Rapido’s extensive and diverse audience.
Speaking on this significant collaboration, Vivek Vashishta, Director of New Initiatives at Rapido, said, “We look forward to augmenting our programmatic advertising offering through our partnership with PubMatic. We believe that a combination of our contextual inventory, intent-driven audience, and PubMatic’s advanced programmatic technology will enable advertisers to drive value-driven campaigns. Through this partnership, we are poised to create meaningful connections between brands and consumers, driving mutual value and fostering long-term success in the digital advertising landscape.”
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Echoing this sentiment, Amit Yadav, Country Manager, South Asia at PubMatic, commented, “We are excited to partner with Rapido to provide our advertisers with access to Rapido’s highly engaged and diverse user base. As advertisers increasingly look to leverage commerce platforms and data for advertising, this partnership allows them to tailor their campaigns to effectively reach their target demographics. Our partnership with Rapido aligns with, and reinforces, our commitment to empowering advertisers, publishers, and commerce players with the tools they need to succeed in today’s digital landscape.”
This collaboration is expected to leverage key macroeconomic trends, such as the rise of women in the workforce and the mobile-first behavior of Gen Z, to drive more targeted and effective advertising campaigns. By tapping into these trends, Rapido and PubMatic aim to provide advertisers with the ability to deliver personalized and contextually relevant advertisements to their intended audiences.
Through this strategic alliance, both companies are set to revolutionize the digital advertising space, offering enhanced engagement opportunities for brands and a more enriched experience for consumers. As the digital advertising landscape continues to evolve, partnerships like this are crucial in driving innovation and ensuring that advertisers can effectively reach and engage with their target audiences.
