New Delhi: PVR INOX, India’s largest cinema chain, has announced the appointment of Saurabh Bhambri as Senior Vice President of Media Business. Bhambri brings 17 years of experience in digital advertising and media monetization to the role, having previously held senior positions at Paytm Ads and Times Internet.
In his new role, Bhambri will be responsible for driving revenue growth through innovative media monetization strategies and strategic brand collaborations. He will focus on integrating digital technologies, such as programmatic advertising and data-driven audience targeting, to enhance advertising efficiency. Bhambri will also develop new advertising formats that leverage PVR INOX’s extensive cinema network as a media platform.
“We are delighted to welcome Saurabh as our new Senior Vice President – Media Business at PVR INOX,” said Gautam Dutta, CEO- Revenue & Operations, PVR INOX. “Saurabh’s extensive experience in digital advertising and media monetization, combined with his innovative approach, will play a vital role in shaping the future of our media business. We are confident that his leadership will further strengthen our growth trajectory and help us unlock new opportunities.”
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Bhambri expressed his enthusiasm for joining PVR INOX, stating, “I am excited to join PVR INOX Limited at such a transformative time for the media and entertainment industry. The convergence of cinema and digital media presents unique opportunities, and I look forward to driving innovative strategies that will unlock value for the company and its stakeholders.”
This strategic appointment signals PVR INOX’s commitment to expanding its revenue streams beyond traditional ticket sales. By leveraging its vast network and captive audience, the company aims to become a major player in the Indian media landscape.
