New Delhi: As the festive season approaches, advertisers are gearing up to capitalize on the increased consumer spending. The upcoming eleventh season of the Pro Kabaddi League, set to commence in mid-October, presents a compelling opportunity for brands to reach a vast and engaged audience.
The league’s immense popularity and massive viewership make it an ideal platform for advertisers to unveil new products, amplify festive promotions, and enhance brand visibility. In the previous season, Pro Kabaddi League reached a staggering 351 million viewers, a 20% increase from the preceding year. The league’s high-octane format and shared viewing experience create a strong emotional connection between viewers and the sport, making it a highly effective platform for advertisers.
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Key Benefits for Advertisers:
- Massive Reach: The league’s wide reach, especially among the younger demographic, offers advertisers a unique opportunity to connect with a large and influential audience.
- Premium Viewership: A significant portion of the league’s viewership comes from premium NCCS AB households, making it an attractive platform for luxury and premium brands.
- High Engagement: Pro Kabaddi League commands a watch-time of over 50%, surpassing many other sports on live broadcast. This high engagement level ensures maximum exposure for advertisers.
- Proven ROI: Previous seasons have demonstrated the league’s ability to deliver a strong return on investment for advertisers across various categories.
- Integrated Marketing Opportunities: Pro Kabaddi League offers a comprehensive range of marketing opportunities, including on-air, on-ground, digital, and social media activations.
With its unique blend of excitement, engagement, and reach, Pro Kabaddi League offers advertisers a powerful platform to make a lasting impression during the festive season. As brands continue to seek innovative ways to connect with consumers, the league’s eleventh season presents a prime opportunity to achieve significant marketing goals.
