New Delhi: In a significant move for anime enthusiasts in India, Prime Video has launched Crunchyroll as an add-on channel on its platform. Starting today, Prime members can subscribe to Crunchyroll for an additional ₹79 per month, expanding their access to a vast array of anime content.
Crunchyroll’s addition to Prime Video Channels means that subscribers will now have the opportunity to watch 40 new shows from the upcoming anime season. Furthermore, select shows and movies will be available in multiple languages including Hindi, Tamil, and Telugu, in addition to English, broadening the appeal of anime across different linguistic groups in India.
Gaurav Bhasin, Head of Prime Video Channels and Movie Rentals in India, emphasized the growing popularity of anime in the country. “The popularity of anime content in India has grown exponentially over the last few years, and through various Channels, we are working towards building a wide and diverse library of popular and blockbuster Japanese animation,” Bhasin said. “We are thrilled to launch Crunchyroll on Prime Video Channels and make it even more convenient for Prime members in India to watch premium and latest anime content, immediately after its release in Japan. The availability of select shows and movies in Hindi, Tamil, and Telugu, besides English, will make anime more accessible for fans, while also helping introduce the genre to new viewers. We look forward to strengthening our anime programming on Prime Video Channels in the coming months.”
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Terry Li, Executive Vice-President of Business Development at Crunchyroll, expressed excitement about the collaboration, highlighting the variety of anime genres available. “Crunchyroll offers an anime adventure for every kind of fan. From sports to romantic comedy, horror and action to slice-of-life, even the anime-curious can get immersed in our library. We look forward to welcoming new fans into the anime community through our launch on Prime Video, offering convenient access to Crunchyroll’s vast library of anime, including the latest shows, new seasons, and movies in India.”
The strategic partnership between Prime Video and Crunchyroll aims to tap into the burgeoning anime market in India, providing a seamless viewing experience for both seasoned anime lovers and newcomers to the genre. With anime’s increasing footprint in global entertainment, this move is set to enhance the availability and reach of Japanese animation in India, making it a pivotal development for anime distribution in the region.
