New Delhi: Prestige, a leading name in kitchen appliances, is proudly marking its 75th anniversary. For three-quarters of a century, the brand has revolutionized home cooking in India, earning its place as a household staple and a dominant force in the industry.
From its humble beginnings, Prestige has expanded its reach across various categories, including pressure cookers, gas stoves, induction cooktops, rice cookers, and breakfast appliances. In cookware, the brand offers a diverse range of products like casseroles, tawa, grill pans, and more, catering to diverse culinary needs. Notably, Prestige is the world’s sole manufacturer operating fully automatic plants dedicated to pressure cooker production, highlighting its commitment to quality and innovation.
This journey of excellence is reflected in the brand’s numerous accolades. Prestige has been recognized as a Superbrand for 18 consecutive years, a testament to its enduring trust and popularity. It has also been awarded the “India’s Most Trusted Pressure Cooker Brand” and “India’s Most Desired Pressure Cooker Brand” by TRA’s Brand Trust Report.
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Over the years, Prestige has consistently introduced groundbreaking innovations. From the introduction of outer lid aluminum pressure cookers in 1959 to the pioneering gasket release system in 1982, the brand has prioritized safety and user experience. The launch of stainless steel pressure cookers in 1993 marked a significant milestone, followed by the introduction of non-stick cookware for enhanced convenience and health.
Prestige has also been at the forefront of modern kitchen technologies. The Svachh range of gas stoves emphasizes cleaner use, while the Induction Cooktop with whistle-counting capabilities enhances precision. Safety features like the Safe Sense technology in chimneys offer intelligent heat sensing and automatic shutdown.
With a strong presence across India through its extensive retail network, including over 700 company-owned Prestige Xclusive stores, the brand continues to expand its reach. As it enters its 76th year, Prestige remains committed to innovation, focusing on energy-efficient appliances and smart cooking systems to enhance user convenience and safety.
“We have been an integral part of countless families and homes for generations,” said Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige. “We have continually pushed the boundaries of innovation, introducing revolutionary features and setting industry standards. For 75 years, we’ve made it our mission to understand Indian homemakers and cater to their every need.”
